Mar 192013
 March 19, 2013  Posted by at 2:46 pm Not So Stupid Questions  Add comments

[To celebrate my first year of programming I will ask a ‘stupid’ questions daily on my blog for a year, to make sure I learn at least 365 new things during my second year as a developer]

Telemetry and Analytics- how is your app doing?

Telemetry and Analytics- how is your app doing?

Last week I passed the MCSD exam on Advanced Windows Store App development (70-485), and one of the questions I was a bit unsure of was what kind of data you get from analytics and telemetry. I always takes notes afterwards carefully analyzing the areas I felt unsure of and then look up the information. So here is a little write-up on telemetry and analytics (in RE to Windows Store Apps).

Why analyze?

  • Stats are fun (just my opinion)
  • Pin-point your customer base
  • Find out what the customer wants
  • Find new opportunities
  • Create better apps by analyzing error reports
  • Increased satisfaction and higher adoption rate

Two types of stats available through your Windows Store developer account:

Telemetry and Analytics.

What is Telemetry?

–        Technology that allows data measurement to be made at a distance (Wikipedia).

–        From Greek tele = remote, and metron = measure


It collects information about your app when it runs on the device.

Important: You need to enable this feature this feature yourself in your Windows Store dev account

  •   Average app usage
  • – By form factor (tablet, desktop, laptop)
  •  Errors (crash, exceptions, JavaScript exceptions)


Data collected from the Windows Store, such as:

  •  App listing views
  • Downloads
  • – By group (age, gender)
  • – By market
  • – Most active market segment
  • Referrer
  •  Ratings
  • Average and Total
  • Reviews
  •  Financial data

Both Telemetry and Analytics are displayed in the analytics report in your Dashboard

A great write-up on Improving apps with quality reports

Channel 9 video: Analytics for Windows Store Apps


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